Last night with a friend talk about the fan industry The following is his fan industry insights

The domestic economic situation is rapidly declining, the impact on the fan industry has gradually become clear, resulting in a series of problems, business operating costs, staff salaries, currency tightening, currency exchange rate rise, resulting in increased operating costs, making business pressure Increase.

Low-end product overweight homogenization serious

Unbalanced industrial structure. China's fan products, although covering more than 200 series, more than 2,000 varieties but many types of products rather than overlapping layout, repeated investment phenomenon is widespread. Raw materials, technology, capital, sales and other aspects of the squeeze increased the homogenization of the product development trend; not obvious product features and not prominent competitive advantage to fan enterprises to self-extended development model to intensify the fan industry in China's poles The development trend.

Basic technology research is not in place common technology backward

To shorten the gap between the power generation and the fan must be in major technology and key parts of the R & D and manufacturing breakthrough. But the industry is currently facing the common technology R & D shortcomings of many common technology are eating the capital. Lack of research common, critical, core technology innovation system and organization This is an important reason.

Developed countries have a common technology research and development on the industrial development of the prominent position of China's common technology research and development has been lagging behind. In the future, we should gather the advantages of the whole industry to optimize the allocation of resources in the relevant state departments to speed up the common technology research and development and innovation system construction in the industry to achieve a major breakthrough in key technologies.

Product manufacturing methods need to be upgraded

At present, China's largest fan of the short board is undoubtedly poor reliability. Product reliability is bad to bring the consequences of the first user is not satisfied with the second is to pull down the profitability of enterprises. After-sales service costs to become a huge fan of the enterprise product reliability of the poor service costs high. Domestic fan products, the problem of poor reliability is not properly resolved China's fan products is equal to the low-end cheap products can not take away the national business can only pick up the low-end market competition in the formation of a vicious cycle.

Improper competition in the industry began to appear

Improper industry internal competition. In the trend of economic efficiency, some of the more slow development of the fan manufacturers because of industrial technology and product performance are no obvious advantages by the conventional quality, the amount of war began to reduce the price advantage of the product of the vicious price war. To seize the market some companies even at the negative benefits to expand the market share in the serious disruption of the market order at the same time also make some regular manufacturers have to cut the fan sales price.

Keywords: fan manufacturer